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Sunday, January 25, 2009

We are the Knights who say "Profit!"

Just wanted to give another follow up to this post I made earlier.

Monty Python videos have been uploaded, by the actual comic troupe, onto Youtube for anybody to see - they got a bit tired of being ripped off, apparently. Well, the resulting rant and free viewings have created a groundswell of fan support, leading them to increase sales by 23,000%.

Yeah, I'd say that's pretty good. Personally, I think these results are only like this because of the hesitation from companies to provide free online content, and the resultant backlash becomes inflated, but hey, the model is working (for now). At least until companies get wind of it and blow it by trying to all jump onto the bandwagon at once.

Full details can be had here.

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